Svetlana Shtefan
My story is not quite ordinary, I will not tell you that it has always been in my life and since childhood I have been sewing something, it is not so.
I have always enjoyed earning money, but my profession did not allow me to have free time and the income level I needed at the same time, but the main thing in all this is independence.
I started and it started right away..
I started thinking about what I could do, I went through several types of activities, and the decision came very quickly, I believe in the signs of fate and always listen to my heart, more than my mind. In one of the fabric stores, in the window, I saw very beautiful silk flowers. That’s all it took, I imagined such flowers on evening clutches, in my hair and as brooches.
Without a doubt, I found a large number of luxury fabric stores in Moscow and, touching them, images of accessories came together in my head, unusual ideas immediately appeared, it remains only to turn them into reality.
And there were no questions about whether I would sell it or not.
And surprisingly, I soon found courses in silk floristry, took individual lessons in working with leather and fur, and completed basic training in sewing. It didn’t take me long, as it turned out that reality adjusted to my needs.
Svetlana Shtefan
But it wasn’t enough for me to make samples and hone my skills indefinitely, I needed implementation. I started with photo shoots of products that were ready for sale, then there was a website, social media and, of course my favorite Craft Fair.
The first sale of a clutch with silk lilies was at the Fair of Craftsmen, shortly after the exhibition in the catalog.
And then there was a rush – leather and fur clutches, brooches, silk flowers, veils, hats.
But the most successful theme turned out to be a wedding theme.
At the moment
I make accessories for wedding and evening fashion, such as veils, hats, brooches.
I constantly try new materials and am not afraid to make accessories that, in the opinion of many, have nowhere to wear and, in general, I ignore questions like “do they buy from you at all?”, I am confident in the style and quality of my products, as well as the fact that everything is on sale.
My customers are usually on the same wavelength with me, and we have long-term friendships with many of them.
My wishes to those who, like me, decide to change their lives, do not quit your job, you will need investments in training and materials, advertising and promotion, as well as for your own peace of mind. Create a high-quality, unique product, make beautiful content, be honest with your customers, and then sales will go up.
With love, Svetlana Stefan!
